Counters & Cases: Enhancing Booth Impact at UK and Ireland Tourism Shows

Tourism shows across the UK and Ireland—from London’s World Travel Market to Dublin’s Holiday World Show and Belfast’s travel expos—provide dynamic spaces for destinations, agencies, and experience providers to connect with both industry professionals and the public. In these high-energy environments, the visitor experience is everything. Counters & Cases play a vital role in creating inviting, organised, and interactive booths that leave a strong, lasting impression.

Welcoming, Branded Touchpoints

At tourism exhibitions, counters form the front line of visitor engagement. Placed at the booth entrance, they draw attendees in with clear signage, approachable staff, and well-organised displays. Custom-branded wraps on counters instantly communicate your destination or service identity—whether that’s adventure tourism, luxury escapes, or sustainable travel experiences.

Counters provide ideal platforms for showcasing brochures, travel itineraries, digital tablets, or promotional guides. Their professional design and tidy presentation create an organised first impression, which is crucial in busy event halls filled with visually competitive stands.

Counters & Cases for UK/Ireland Events

At UK and Ireland tourism shows—such as Birmingham’s British Tourism & Travel Show or Glasgow’s Scottish Caravan, Motorhome & Holiday Home Show—Counters & Cases help exhibitors create functional, professional environments. Counters form natural zones for information sharing, representative conversations, or competition sign-ups.

Hard-shell transport cases keep valuable marketing materials and digital displays safe in transit and, once on-site, convert into podiums or side tables. This dual-use capability allows tourism boards, travel agencies, and experience providers to maintain a professional, consistent booth identity across multiple events while reducing setup time and costs.

Improving Organisation and Visitor Flow

Strategically placed counters help manage booth foot traffic, ensuring visitors move naturally from information points to interactive areas without congestion. Built-in storage compartments enable staff to keep giveaway items, literature, and promotional stock close at hand but out of sight, preserving a polished and clutter-free appearance.

Transport cases also enhance booth efficiency by providing safe, mobile storage for screens, interactive kiosks, and digital collateral. Once unpacked, these cases quickly transform into functional parts of the display, such as multimedia stands or product podiums.

For tourism exhibitions across the UK and Ireland, Counters & Cases deliver the perfect combination of structure, functionality, and style. They help destinations and travel brands tell their stories effectively, turning curiosity into connection and interest into future travel plans.