Drive Attention: WaveLight® Air Wall Brings High-Performance Style to UK & Ireland Auto Shows

Auto shows across the UK and Ireland are renowned for celebrating engineering precision, design excellence, and cutting-edge technology. Whether you’re unveiling the latest electric vehicle, showcasing performance parts, or launching aftermarket solutions, your booth needs to reflect the style and sophistication of the industry. The WaveLight® Air Wall offers an illuminated, wrinkle-free display that delivers bold branding, fast setup, and sleek visual presence—perfectly aligning with the expectations of today’s motoring audiences.

Sleek Display with a Performance-Driven Finish

Automotive audiences expect polish—and the WaveLight® Air Wall delivers it in every detail. Its internal LED lighting system provides full-panel backlighting, ensuring that visuals like model shots, vehicle specs, and branding elements stand out clearly and powerfully under event lighting.

The SEG (Silicone Edge Graphic) fabric fits tightly over the inflatable frame to create a seamless, crease-free surface. Whether you’re displaying luxury vehicle imagery, connected car innovations, or branded sponsor partnerships, the display communicates clarity, power, and refinement from the moment attendees step into your booth.

Setup takes under a minute thanks to the built-in electric pump—an invaluable benefit at fast-paced automotive expos where time and precision matter.

WaveLight® Air Wall for UK/Ireland Events

UK and Irish automotive expos—including The British Motor Show, Automechanika Birmingham, EV LIVE, Ireland Auto Trade EXPO, and Fully Charged LIVE—attract manufacturers, tech innovators, parts distributors, and auto enthusiasts alike. In these competitive settings, visual presence can determine booth traffic, press attention, and brand recall.

The WaveLight® Air Wall is an ideal solution for exhibition centres such as NEC Birmingham, RDS Dublin, ExCeL London, and Titanic Exhibition Centre Belfast. Its adaptability across 3m and 6m booth formats makes it a go-to display for both premium auto brands and independent aftermarket suppliers.

Portability is another major plus. Lightweight and compact, the Air Wall is easy to transport between events—whether your team is touring from London to Glasgow or attending back-to-back launches in Dublin and Manchester.

Reusable, Customisable, and Road-Ready

Automotive brands often operate across dynamic campaigns—new model debuts, EV product rollouts, seasonal offers, and global launches. The WaveLight® Air Wall supports these needs with interchangeable SEG graphics that are easy to swap and refresh. The inflatable frame is built for repeated use across the entire show circuit, offering a durable, budget-friendly display option that delivers consistent branding and energy.

Whether you’re presenting a performance engine upgrade or a new sustainability-focused vehicle range, this display reinforces your message with high-impact visuals and quick-turnaround setup.

For exhibitors at UK and Ireland’s top automotive events, the WaveLight® Air Wall is a display system that mirrors the values of the industry: speed, sophistication, and forward-thinking design. It helps your booth stand out in style—without the complications of traditional modular systems.